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Shoba Purushothaman
Shoba Purushothaman is a Malaysian-born entrepreneur who has co-founded three companies. She is most notable as the former chief executive officer of The NewsMarket, a digital news video platform which she started with her business partner Anthony Hayward in 2000. The NewsMarket is considered by many experts in the news industry to have pioneered video-based digital news distribution for the marketing industry.
Purushothaman served as CEO and President of The NewsMarket until March 2009. Prior to that, she was a partner and director of Bulletin International, an international broadcast PR consultancy that was sold in 2001 to Cordiant Communications Group, now part of WPP, a marketing communications service.
== Early Life and education ==
Shoba Purushothaman was born and raised in Malaysia. She studied at the Methodist Girls' School (Junior and Senior) in Kuala Lumpur. She went on to college and completed her Bachelor of Arts in English Literature and Japanese language from Monash University (Melbourne, Australia). In 1986, she received a Journalism Fellowship in the US awarded by the Asia Foundation. She completed a master's degree in Economic Communication from American University (Washington D.C.) in 1988. In 2000, she completed the Owner-President Management program at Harvard Business School.
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